The model of “old media” has come to an end as massive lay-offs and closings around the United States are now regular operating practices for traditional media outlets. The largest number of these lay-offs occur at newspapers and the most prominent rhetoric being reported by such news outlets about the decline of their industry is the prevalence of the digital market as a means of usurping profit margins.
However, when taking into account the fall of the newspaper, it is important to not only account for the rise of online platforms for news distribution, but also the decline in accessibility, responsibility, and accountability within the pages of the old newspaper and the business owners who run them. Working at one of the largest newspapers in the country has shown me that, as the value of the content within the newspaper has decreased, the value of the newspaper itself has decreased correspondingly with its audience. Media corporations’ lax practices regarding the type of content produced for the newspaper and the means in which they provided a profit for their reportage (a reliance on classifieds and especially advertisements from other businesses) coupled with the prominence of the internet as an information aggregator, has harmed the original democratic purpose of the newspaper and is directly responsible for the decline of newspapers nationally. Unfortunately, most members of the media are at a loss as to how to rectify this situation and the fate of the newspaper remains dire.
Clearly, the old model is not working and yet the corporations currently running the biggest newspapers in the country are barely making any significant changes to address the issues. Most of their energy is spent firing the one factor that makes journalism work: the journalists. This obviously does not affect relieve their woes and it makes no sense, especially at a place like the Tribune where the company is still making a profit.
As a young person trying to somewhat make it in the industry, I feel frustrated. As a reader, I feel disappointed and angry.
I was JUST saying this very thing last night, albeit less eloquently.